THE BRIEF

Parallel Blue (formerly Compass Event Management) had a vital and integral role in the successful organisation of sponsorship and logistics for this exciting and dramatic event. 

Parallel Blue(formerly Compass Event Management) organised :

• Branding of European ports (St Malo, Hamburg and Portsmouth)
• Large Mobile screen which was transported to the European venues for the general public
• Creation of business network functions for UK clients and employees, which included catering, theming, PA systems and projection of highlights of the race
• VIP party for the race launch
• VIP boat to watch the start of the race
• Prize giving for skippers and crew presented by VIP's
• Organisation of press
• Distribution of merchandise and printed publicity